21 October 2020
   
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POS & Labels
Retailers

Maximise your colour sales

At retail, beautiful plants are just part of the equation. Research shows that 9 out of 10 customers say they want a premium brand they can trust. Displaying plants with high impact colour labels and exciting posters of what the plants promise to offer in the garden helps the retailer create a consistent and eye-catching display. This not only helps build the consumers' confidence, but also encourages them to return time after time to repeat the success they had in their garden.

That’s why Ball Colegrave supports all its top performing varieties with high impact colour labels and offers additional tools such as downloadable posters and Trends colour theme banners and bench tape to help you along the way.



Whatever the plant, we offer a label...

All Ball Colegrave plant varieties are supported with colour labels to promote the product all the way to the consumer.
Our high impact colour labels ensure your retail bench has a professional and consistent presentation. The 10cm (4") Ball label is supplied with over 1,000 varieties of Pot and Bedding Annual varieties as well as over 100 popular Vegetable, Fruit & Herbs varieties.

The full range of our Lasting Beauty® Perennials (Over 500 varieties) are supplied with a distinctive 15cm (6") branded label for a strong retail presentation. Consumers can have quick & easy access to vital additional plant information, inspiring trends, collections and themes instantly by scanning the QR code on the label's reverse.
Over the coming seasons your Lasting Beauty® label will be changing to a new improved design to make your products stand out at retail as a premium plant.

The new design includes a warm and inviting colour styling, bold icons to flag up key features such as AGM Awards, Perfume and Pollinators, along with improved and informative care instructions on the reverse. The label size remains the same at 15cm high.

The new material we are printing onto is polyproylene and is fully recyclable.

All New varieties will instantly change to this new style label. Over the coming two seasons, we will endeavour to move to the new style label for all other varieties whilst we use up existing stock.

MasterTag® Labels

If you are simply looking for a cost-effective label to cover all your plant needs, no matter what pack or pot you're selling in.... MasterTag® have it covered.

MasterTag® offers a comprehensive range of over 2,600 varieties covering much of our seed and seed-raised plug products.

Click Here to go to the MasterTag® Label Catalogue

Posters and banners help customers find their favourites

Pull-though sales by helping your customers visualise the great features of over 120 plant varieties with our FREE Downloadable Posters.

These impactful high-resolution colour posters are available to print ‘on demand’ in both A1 or A3 formats and are ideal to print off to drop straight into signage holders or laminate for more durable displays.

Click Here to choose your posters and start downloading today



Make the most of your Pansy Matrix® and Viola Sorbet® sales with these eye-catching banners. These are available to order at £25 plus VAT each. Made from durable PVC with eyelets, measuring 180cm x 70cm.

Trixi® Point of Sale

Trixi® Pots, Labels, and Posters are all available to support your retail promotion.

CLICK HERE to find out more on how to order.

Great Variety Images Free to Download on WebTrack®

There is no better way than to show lots of pictures, particularly of New and exciting varieties so customers can see their garden potential.

Images for many of our varieties can be found on WebTrack® in the ‘Plant Search’ tool. Here you can download some great variety images to help create your own online promotions or instore displays.

CLICK HERE to go to WebTrack® and start ordering your plants and downloading images.

‘Trends’ Colour Themes

Our Award-Winning Trends programme brings together plant colour themes, pots and merchandising ideas to deliver a program that is easy and fun for grower, retailers and consumers to be creative and inspired.

21 Trends colour theme and planting combinations have been brought together with handpicked top garden performing varieties, tried and tested in our own trial grounds, to deliver a product that delivers excitement and success for the home gardener, turning a good plant into a premium sales opportunity for Growers and Retailers.

There are just 3 easy steps to transform your seasonal plant displays into a powerful selling area

Step 1:
Identify your favourite colour themes from our range of 21 Trends options. You can simply download a PDF leaflet which lists our recommended plant varieties and even some suggested ideas for plant combinations to get started with

        

Step 2:
Discuss with your Grower your chosen theme and selection of plant varieties. Talk with your teams about how to turn your seasonal plant display into an inspirational area with these themes. You will be surprised what great ideas come out.

Step 3:
Contact our Trends partner HortiPak to order your off-the-shelf POS or create your own bespoke merchandising display.

 
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